User-centered design is an approach to designing products, systems, or services that prioritize the needs, desires, and preferences of the end-users. It involves involving users in every stage of the design process, from research and ideation to prototyping and testing. The goal of user-centered design is to create products that are intuitive, easy to use, and provide a positive user experience. This approach helps ensure that the final product meets the needs and expectations of the target audience.